And I'm not just talking about Alex Ovechkin's deal with the Canadian candy bar "Mr. Big.” Ovie has some great deals that were just announced: an apparel deal with Nike, and an equipment deal with Bauer (previously owned by Bauer).
Ovechkin is undoubtedly one of the most popular hockey athletes in the world. Nike and Bauer made a great move by linking up with the gap-toothed model. This celebrity endorsement will certainly help them grow their hockey and sports business worldwide. Looking forward to see how these brands work with Alex. And looking forward, as always, to seeing him on the ice!
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