This spot is everything entertainment should be – funny, nostalgic, innovative and fun to watch. The only problem is that the spot is MORE entertainment and less advertisement. It DOESN'T sell an Acura, it sells Seinfeld.
Don't get it wrong, everyone loves Seinfeld, but the messaging of Acura's IMPRESSIVE new NSX gets completely lost in this spot. Overall, the spot is good for Seinfeld, bad for Acura…despite the 17 Million views on YouTube! Note, viewers came to see Seinfeld and walked away with little to no information about the car. We know Jerry is begging for the Acura, but we have no idea why. And isn’t that really the point?