This spot is everything entertainment should be – funny, nostalgic, innovative and fun to watch. The only problem is that the spot is MORE entertainment and less advertisement. It DOESN'T sell an Acura, it sells Seinfeld.
Don't get it wrong, everyone loves Seinfeld, but the messaging of Acura's IMPRESSIVE new NSX gets completely lost in this spot. Overall, the spot is good for Seinfeld, bad for Acura…despite the 17 Million views on YouTube! Note, viewers came to see Seinfeld and walked away with little to no information about the car. We know Jerry is begging for the Acura, but we have no idea why. And isn’t that really the point?
Gillette continues its campaign standard – feature three celebs or athletes and make them look good. The "Masters of Style,” Adrien Brody, Gael García Bernal and André 3000, are promoting the new Gillette Fusion ProGlide Styler – a 3-in-1 grooming tool for trimming, shaving, and accurate edging. Hey, these guys look good, have great facial hair and are as diverse as a coffee shop close to the U.N.
Once again, Gillette does a nice job of integrating talent, diversity and purpose. What's more, these are the guys that most men want to look like, and most girlfriends want to look at. Way to hit up the purchasers and the influencers! Gillette does Celebrity Endorsements right.
The Russell Simmons "RushCard" has been around for a few years (in fact this spot is from 2007), but there has been some recent buzz around the card’s lowered fees. To lay it out simply, the "RushCard" is a prepaid Visa card. So you can't spend more than what's on the card. From the RushCard website:
"RushCard is a prepaid Visa debit card. You can only spend what you deposit, so there are no costly overdraft or interest fees. It’s an easy-to-use and convenient alternative to credit cards and traditional banking–without all of the worry of going into debt or overdrawing your account."
Not sure this is a great idea – mixing fees and payments with a Celebrity could really tarnish a personality's brand. In fact, if you do a quick Google of the card, you'll find out that there are a LOT of negatives comments about Russell Simmons. It's gotten so bad that the RushCard website has a special section,"The Truth About RushCard." It looks like Celebrity AND buyer beware – this could possibly hurt your bank account and your brand! I bet Russell is making a pretty penny though…and that's probably the point.
Simple ads that showcase the product as the star are good ads in my book. When the product is emphasized by a Celebrity Endorsement, the ads are even better! The new H&M spot for David Beckham Bodywear line debuted at the Super Bowl and was a nice disruption from the typical, overly-produced Super Bowl spots.
The Animals’ iconic song, "Don't Let Me Be Misunderstood," helps center and focus the spot in a dynamic way. Beckham only has a few more years until it’s REALLY creepy that he's only in his under garments, so now is the time to live it up Beckham. Live it up!
Super Bowl Ads Celebrity Style – Clint Eastwood Tells Us It's Halftime in America For Chrysler and does a pretty damn good job doing it. This is a classic anthem, mantra-laden ad that needed to come from a true and trusted voice. Clint’s delivery brought even the loudest Super Bowl parties to silence as people paused to listen to the ad. If you were in one of the room when it turned quiet, you knew something special was going on.
The only "miss" by the Chrysler spot was that people didn't necessarily know it was a Chrysler spot. But I'm not sure that was even the point. Chrysler wanted to get people to rally behind American made cars. And, while it may not have been clear at your Super Bowl party, the nearly 6 Million viewers on YouTube got the message loud and clear – by buying a Chrysler, you're buying into America. Great message for America's greatest sport.
Super Bowl Ads Celebrity Style – Oikos Gets John Stamos To The Greek in their 3rd quarter Super Bowl spot. The ad has over 3 Million hits on YouTube and is Hulu – AdZone's 9th most popular spot over all. The oversimplified spot features a classic Super Bowl stunt – "friendly" violence. We've seen it all before (think Snickers and chest hair pulls and Sprint phones thrown at the face). While the creative for the Super Bowl commercial is sub-par, the promotion for Stamos is invaluable. John Stamos' current popularity is certainly debatable, but the guy is probably on the most famous Greek actors around. Can you think of another one off the top of your head? It makes sense for a Greek yogurt brand to align themselves with Stamos, but Oikos could have done a better job integrating some of Stamos’ personal attributes in the spot.
Super Bowl Ads Celebrity Style – Mr. Quiggly and Mark Cuban Team Up For Skechers, but Mr. Quiggly is undoubtedly the star of this ad. The ad is 5th on the Hulu – AdZone most liked ad list, but this is certainly no credit to Cuban. In fact, Cuban's cameo is so slight, that you probably missed it when grabbing for another buffalo wing on game day. And with less than 400,000 views on You Tube, this spot apparently has very little viral appeal. Cuban doesn't have enough true celebrity appeal or following to create buzz.