Michael Pitt wears Prada, actually a lot of celebrities wear it, but Pitt gets paid to…
And getting paid to wear clothing by Uber-Upscale fashion designers is no easy task – especially in menswear. Flip through the pages of Esquire or GQ and you'll fin very few of these high-end brands using celebrities in their advertising. Of course, there are some, like Prada and Louis Vuitton, but Gucci, Hugo Boss (with cologne advertising as the exception), Tom Ford and others simply use good looking models. Why not go the extra mile and get a name to promote your line – it could definitely give your brand more clout. Michael Pitt is a good example of how a Celebrity Endorsement can create more of a story and dialogue for a brand. Even if the majority of readers aren't running out to get the latest Prada sports jacket, they can become relevant and part of the conversation. And if they really want to be relavent among males, get some ahtletes!
NOTE TO PRADA: Don't put the date when the photo was taken in the Ad. Now, whenever I see this, I think its dated b/c its 2012! #CommonSense
Bart Simpson Goes high fashion with Jeremy Scott! From the Hollywood Reporter:
"It's quite a moment for The Simpsons: a 500th episode upcoming, and a star on the Hollywood Walk of Fame for series creator Matt Groening. But Bart Simpson's got another episode himself: he'll be walking the runway at New York fashion week next week. Avant-garde designer Jeremy Scott, who's based in L.A. but a veteran of the Paris runways, will be smattering Bart's face across 8 pieces of clothing for men and women."
Does this work? Who knows. It's kitchy, but probably not a movement. I remember buying a Bart Simpson t-shirt in grade school. This can't be much different.
Seriously. Kellie Pickler has teamed up with Fresh Step and ASPCA to design a sweater (pictured) in the hopes that it will bring attention to kitty homelessness. For $35 you can get this limited run sweater and be the "cat woman" of your local book club. 100% of the proceeds from the sale of the sweater go to charity.
This is a great idea and nice to see Kellie get involved, but this sweater is a little ridiculous. CP's guess is that the sweater will more likely help cure homeless humans trying to stay warm this winter – after it hits the shelves of Salvation Army.
Kellie looks great in the photo and her team did a good job of integrating the promotion of her tour and new album 100 Proof – including a chance to win a meet and greet with the country star.
All and all good promo. Bad Kitty Sweater.
One of Ellen DeGeneres's first jobs was at a JCPenney in Metairie, Louisiana in the 1970's. Ellen is having a bit of a homecoming with the announcement that she will be the department store's new Celebrity Endorser.
From the President of J. C. Penney Company, Inc., Michael Francis:
"Ellen DeGeneres is one of the most fun and vibrant people in entertainment today, with great warmth and a down-to-earth attitude. The millions who watch her on television and follow her through social media relate to her and trust what she has to say. Importantly, we share the same fundamental values as Ellen. At JCPenney, we couldn't think of a better partner to help us put the fun back into the retail experience. Moving forward, we'll be focused on being in sync with the rhythm of our customers' lives and operating in a 'Fair and Square' manner that is rooted in integrity, simplicity and respect. We're thrilled that she's joining our team to help convey the exciting transformation under way."
Because of her daytime talk show, Ellen is a celebrity with EVERYDAY relevance. Ellen is current, hip and truly identifiable with Middle America – exactly the type of person JCP needs to get back to square one and become a viable option for today's shoppers.
The only thing I don't love about this is JCP's new logo…Celebrity Pitch is predicting that will change soon.
We all saw exactly what Natasha Hastings is made of in this year's ESPN The Magazine's Body Issue (above). Her visibility on Twitter and her ability to engage fans and consumers for Endorsers is equally impressive.
Natasha Hastings is a 2008 Olympic Gold Medal winner (she won an Olympic Gold Medal in the Women’s 4×400 m relay team). And while you may not hear about her in the news every day or see her in the pages of US Weekly or People, Olympic Athletes like Natasha can be major contributors to building brand credibility when the Olympics do come around. In a recent Tweet, Natasha said, "Another @UnderArmour shipment. Love waking up to new gear from them!"
That statement is the type of value Endorsers expect from their Athletes – it’s believable and shows an undeniable TRUE alignment with the athlete. What's more, Celebrity Pitch asked Natasha what she likes to wear when running in cold weather. Natasha replied, "Hard to choose, but any Storm hoody." Ok, it’s simple enough, but the accessibility, authenticity and promotion that Endorsers can gain from Athletes like Natasha that are seasonal and not necessarily "mainstream," is undeniably VERY valuable. Interaction matters for brands, and if a Celebrity Endorser can act as a voice, even better! Keep Tweeting Natasha!
Since the beginning of his professional career in 2007, John Isner has been sporting Nike on the court. However, the tides have changed. Now, for mid-six figures a year, he will be wearing Lacoste on and off the court. Isner to WWD:
“I’m proud to represent a brand that has such a strong history in tennis and sports values.”
What's more, Lacoste will be heavily promoting its "Tall" line in the upcoming years. At 6'9, Isner is the perfect Celebrity Endorser for the brand's line extension. Overall, Lacoste holds about a dozen Celebrity Endorsers in their vault – including tennis players Andy Roddick, Richard Gasquet, Stanislas Wawrinka and golfers Jose Maria Olazabal and Colin Montgomerie.
K&G, a low-price/discount retailer, announced a new line inspired by Blair Underwood creatively called, "Blair Underwood." From Yahoo Finance:
"I wanted this collection to be available to every man without a steep price barrier, I felt K&G was a great partner to launch this line because of their ability to bring well-made designer clothing to the public at affordable prices."
Blair has impeccable style, but lacks the popularity and strategy to go into high fashion. This Celebrity Endorsement deal has a high propensity to be a powerful and dynamic partnership since Blair Underwood is one of the most popular African American actors. According to Quantcast, K&G online visitors are 492% more likely to be African American, which can prove, arguably, that Blair Underwood is in the right place with this K&G endorsement deal.