Michael Pitt wears Prada, actually a lot of celebrities wear it, but Pitt gets paid to…
And getting paid to wear clothing by Uber-Upscale fashion designers is no easy task – especially in menswear. Flip through the pages of Esquire or GQ and you'll fin very few of these high-end brands using celebrities in their advertising. Of course, there are some, like Prada and Louis Vuitton, but Gucci, Hugo Boss (with cologne advertising as the exception), Tom Ford and others simply use good looking models. Why not go the extra mile and get a name to promote your line – it could definitely give your brand more clout. Michael Pitt is a good example of how a Celebrity Endorsement can create more of a story and dialogue for a brand. Even if the majority of readers aren't running out to get the latest Prada sports jacket, they can become relevant and part of the conversation. And if they really want to be relavent among males, get some ahtletes!
NOTE TO PRADA: Don't put the date when the photo was taken in the Ad. Now, whenever I see this, I think its dated b/c its 2012! #CommonSense
This spot is everything entertainment should be – funny, nostalgic, innovative and fun to watch. The only problem is that the spot is MORE entertainment and less advertisement. It DOESN'T sell an Acura, it sells Seinfeld.
Don't get it wrong, everyone loves Seinfeld, but the messaging of Acura's IMPRESSIVE new NSX gets completely lost in this spot. Overall, the spot is good for Seinfeld, bad for Acura…despite the 17 Million views on YouTube! Note, viewers came to see Seinfeld and walked away with little to no information about the car. We know Jerry is begging for the Acura, but we have no idea why. And isn’t that really the point?
Gillette continues its campaign standard – feature three celebs or athletes and make them look good. The "Masters of Style,” Adrien Brody, Gael García Bernal and André 3000, are promoting the new Gillette Fusion ProGlide Styler – a 3-in-1 grooming tool for trimming, shaving, and accurate edging. Hey, these guys look good, have great facial hair and are as diverse as a coffee shop close to the U.N.
Once again, Gillette does a nice job of integrating talent, diversity and purpose. What's more, these are the guys that most men want to look like, and most girlfriends want to look at. Way to hit up the purchasers and the influencers! Gillette does Celebrity Endorsements right.
The Russell Simmons "RushCard" has been around for a few years (in fact this spot is from 2007), but there has been some recent buzz around the card’s lowered fees. To lay it out simply, the "RushCard" is a prepaid Visa card. So you can't spend more than what's on the card. From the RushCard website:
"RushCard is a prepaid Visa debit card. You can only spend what you deposit, so there are no costly overdraft or interest fees. It’s an easy-to-use and convenient alternative to credit cards and traditional banking–without all of the worry of going into debt or overdrawing your account."
Not sure this is a great idea – mixing fees and payments with a Celebrity could really tarnish a personality's brand. In fact, if you do a quick Google of the card, you'll find out that there are a LOT of negatives comments about Russell Simmons. It's gotten so bad that the RushCard website has a special section,"The Truth About RushCard." It looks like Celebrity AND buyer beware – this could possibly hurt your bank account and your brand! I bet Russell is making a pretty penny though…and that's probably the point.
Simple ads that showcase the product as the star are good ads in my book. When the product is emphasized by a Celebrity Endorsement, the ads are even better! The new H&M spot for David Beckham Bodywear line debuted at the Super Bowl and was a nice disruption from the typical, overly-produced Super Bowl spots.
The Animals’ iconic song, "Don't Let Me Be Misunderstood," helps center and focus the spot in a dynamic way. Beckham only has a few more years until it’s REALLY creepy that he's only in his under garments, so now is the time to live it up Beckham. Live it up!
Bart Simpson Goes high fashion with Jeremy Scott! From the Hollywood Reporter:
"It's quite a moment for The Simpsons: a 500th episode upcoming, and a star on the Hollywood Walk of Fame for series creator Matt Groening. But Bart Simpson's got another episode himself: he'll be walking the runway at New York fashion week next week. Avant-garde designer Jeremy Scott, who's based in L.A. but a veteran of the Paris runways, will be smattering Bart's face across 8 pieces of clothing for men and women."
Does this work? Who knows. It's kitchy, but probably not a movement. I remember buying a Bart Simpson t-shirt in grade school. This can't be much different.
Super Bowl Ads Celebrity Style – Clint Eastwood Tells Us It's Halftime in America For Chrysler and does a pretty damn good job doing it. This is a classic anthem, mantra-laden ad that needed to come from a true and trusted voice. Clint’s delivery brought even the loudest Super Bowl parties to silence as people paused to listen to the ad. If you were in one of the room when it turned quiet, you knew something special was going on.
The only "miss" by the Chrysler spot was that people didn't necessarily know it was a Chrysler spot. But I'm not sure that was even the point. Chrysler wanted to get people to rally behind American made cars. And, while it may not have been clear at your Super Bowl party, the nearly 6 Million viewers on YouTube got the message loud and clear – by buying a Chrysler, you're buying into America. Great message for America's greatest sport.