The Russell Simmons "RushCard" has been around for a few years (in fact this spot is from 2007), but there has been some recent buzz around the card’s lowered fees. To lay it out simply, the "RushCard" is a prepaid Visa card. So you can't spend more than what's on the card. From the RushCard website:
"RushCard is a prepaid Visa debit card. You can only spend what you deposit, so there are no costly overdraft or interest fees. It’s an easy-to-use and convenient alternative to credit cards and traditional banking–without all of the worry of going into debt or overdrawing your account."
Not sure this is a great idea – mixing fees and payments with a Celebrity could really tarnish a personality's brand. In fact, if you do a quick Google of the card, you'll find out that there are a LOT of negatives comments about Russell Simmons. It's gotten so bad that the RushCard website has a special section,"The Truth About RushCard." It looks like Celebrity AND buyer beware – this could possibly hurt your bank account and your brand! I bet Russell is making a pretty penny though…and that's probably the point.