This spot is everything entertainment should be – funny, nostalgic, innovative and fun to watch. The only problem is that the spot is MORE entertainment and less advertisement. It DOESN'T sell an Acura, it sells Seinfeld.
Don't get it wrong, everyone loves Seinfeld, but the messaging of Acura's IMPRESSIVE new NSX gets completely lost in this spot. Overall, the spot is good for Seinfeld, bad for Acura…despite the 17 Million views on YouTube! Note, viewers came to see Seinfeld and walked away with little to no information about the car. We know Jerry is begging for the Acura, but we have no idea why. And isn’t that really the point?
Simple ads that showcase the product as the star are good ads in my book. When the product is emphasized by a Celebrity Endorsement, the ads are even better! The new H&M spot for David Beckham Bodywear line debuted at the Super Bowl and was a nice disruption from the typical, overly-produced Super Bowl spots.
The Animals’ iconic song, "Don't Let Me Be Misunderstood," helps center and focus the spot in a dynamic way. Beckham only has a few more years until it’s REALLY creepy that he's only in his under garments, so now is the time to live it up Beckham. Live it up!
Super Bowl Ads Celebrity Style – Clint Eastwood Tells Us It's Halftime in America For Chrysler and does a pretty damn good job doing it. This is a classic anthem, mantra-laden ad that needed to come from a true and trusted voice. Clint’s delivery brought even the loudest Super Bowl parties to silence as people paused to listen to the ad. If you were in one of the room when it turned quiet, you knew something special was going on.
The only "miss" by the Chrysler spot was that people didn't necessarily know it was a Chrysler spot. But I'm not sure that was even the point. Chrysler wanted to get people to rally behind American made cars. And, while it may not have been clear at your Super Bowl party, the nearly 6 Million viewers on YouTube got the message loud and clear – by buying a Chrysler, you're buying into America. Great message for America's greatest sport.
Super Bowl Ads Celebrity Style – Oikos Gets John Stamos To The Greek in their 3rd quarter Super Bowl spot. The ad has over 3 Million hits on YouTube and is Hulu – AdZone's 9th most popular spot over all. The oversimplified spot features a classic Super Bowl stunt – "friendly" violence. We've seen it all before (think Snickers and chest hair pulls and Sprint phones thrown at the face). While the creative for the Super Bowl commercial is sub-par, the promotion for Stamos is invaluable. John Stamos' current popularity is certainly debatable, but the guy is probably on the most famous Greek actors around. Can you think of another one off the top of your head? It makes sense for a Greek yogurt brand to align themselves with Stamos, but Oikos could have done a better job integrating some of Stamos’ personal attributes in the spot.
Super Bowl Ads Celebrity Style – Mr. Quiggly and Mark Cuban Team Up For Skechers, but Mr. Quiggly is undoubtedly the star of this ad. The ad is 5th on the Hulu – AdZone most liked ad list, but this is certainly no credit to Cuban. In fact, Cuban's cameo is so slight, that you probably missed it when grabbing for another buffalo wing on game day. And with less than 400,000 views on You Tube, this spot apparently has very little viral appeal. Cuban doesn't have enough true celebrity appeal or following to create buzz.
Super Bowl Ads Celebrity Style – Honda Picks Up Matthew Broderick and they couldn't have done better to get the attention of the 20, 30, and 40 something’s that love the movie Ferris Bueller's Day Off and Broderick. The target seems just right for the new Honda CRV and the movie is such a classic that it is recognizable within the first scene of the commercial. What's more, the spot still makes sense – even if you haven’t seen Ferris Bueller's Day Off. Good Buzz around this spot pre-Super Bowl also made it an instant success for Honda. Almost 13 million views on YouTube proves it.
This week, Celebrity Pitch will be focusing on the BEST of Sunday's Super Bowl Ads – "Celebrity Style." In these reviews, we don't care about any other ads out there, but the ones that feature the celebrities – sports and entertainment related. We'll start with the most popular endorsement and integration ideas as deemed by Hulu AdZone's voting via Facebook likes.
Super Bowl Ads Celebrity Style – Volkswagen and Star Wars (with the barking dogs) is currently the most liked Super Bowl ad OF ANY AD ON SUNDAY – celebrity endorsement or no celebrity endorsement. While Star Wars isn't a celebrity exactly, it certainly is a strategic alignment with the entertainment brand. While it all started last year with Volkswagen’s "little Darth Vader" ad, Volkswagen reinvented the Star Wars concept using another ad favorite: dogs. The dogs barking the iconic theme song is creative, fun and just odd enough to get people to stop, listen and pay attention. It also has almost 13 Million views on YouTube.
The second ad from Volkswagen (3rd most liked Celebrity Endorsed Ad, according to Hulu-AdZone), features a dog getting fit so it can chase the new VW Beetle. This is very smart for the introduction of the new VW design. While I like the first half of this ad, the integration with Star Wars is a bit forced and awkward, but everyone should be forgiving enough since the spot alludes to the other VW integrations.