And getting paid to wear clothing by Uber-Upscale fashion designers is no easy task – especially in menswear. Flip through the pages of Esquire or GQ and you'll fin very few of these high-end brands using celebrities in their advertising. Of course, there are some, like Prada and Louis Vuitton, but Gucci, Hugo Boss (with cologne advertising as the exception), Tom Ford and others simply use good looking models. Why not go the extra mile and get a name to promote your line – it could definitely give your brand more clout. Michael Pitt is a good example of how a Celebrity Endorsement can create more of a story and dialogue for a brand. Even if the majority of readers aren't running out to get the latest Prada sports jacket, they can become relevant and part of the conversation. And if they really want to be relavent among males, get some ahtletes!
NOTE TO PRADA: Don't put the date when the photo was taken in the Ad. Now, whenever I see this, I think its dated b/c its 2012! #CommonSense