Gillette continues its campaign standard – feature three celebs or athletes and make them look good. The "Masters of Style,” Adrien Brody, Gael García Bernal and André 3000, are promoting the new Gillette Fusion ProGlide Styler – a 3-in-1 grooming tool for trimming, shaving, and accurate edging. Hey, these guys look good, have great facial hair and are as diverse as a coffee shop close to the U.N.
Once again, Gillette does a nice job of integrating talent, diversity and purpose. What's more, these are the guys that most men want to look like, and most girlfriends want to look at. Way to hit up the purchasers and the influencers! Gillette does Celebrity Endorsements right.