Super Bowl Ads Celebrity Style – Clint Eastwood Tells Us It's Halftime in America For Chrysler and does a pretty damn good job doing it. This is a classic anthem, mantra-laden ad that needed to come from a true and trusted voice. Clint’s delivery brought even the loudest Super Bowl parties to silence as people paused to listen to the ad. If you were in one of the room when it turned quiet, you knew something special was going on.
The only "miss" by the Chrysler spot was that people didn't necessarily know it was a Chrysler spot. But I'm not sure that was even the point. Chrysler wanted to get people to rally behind American made cars. And, while it may not have been clear at your Super Bowl party, the nearly 6 Million viewers on YouTube got the message loud and clear – by buying a Chrysler, you're buying into America. Great message for America's greatest sport.
Now a recent IPSOS Poll gives her the title, “Most Trusted Celebrity,” Betty White is worth her weight in gold. It doesn't surprise me. She's been around for years, and she reminds you of everything you want love about your grandmother. She’s a little nutty, cute, spunky, but most of all someone you can count on. Now that's Betty!
Obviously her appeal was notable well before this month’s poll. Not only was her Snickers Super Bowl ad one of the best case studies for celebrity brand reinvention, her new relationship with AARP is one of the most poignant and effective brand alignments in the history of celebrity endorsements. Brands are noticing Betty, bravo.
The IPSOS poll also noted that of the top 10 most trusted celebrity, only one was under the age of 40 – Kate Middleton, the Duchess of Cambridge. Ranking 7th (tied with Morgan Freeman), 79% of the population trusts Kate’s advice. What have taken people like Betty, Denzel and Clint Eastwood decades to cultivate, Kate has done in just a few years.
Hail to the bookend ladies – Betty and Kate. It shows that image means everything – no matter how young or old.