Super Bowl Ads Celebrity Style – Clint Eastwood Tells Us It's Halftime in America For Chrysler and does a pretty damn good job doing it. This is a classic anthem, mantra-laden ad that needed to come from a true and trusted voice. Clint’s delivery brought even the loudest Super Bowl parties to silence as people paused to listen to the ad. If you were in one of the room when it turned quiet, you knew something special was going on.
The only "miss" by the Chrysler spot was that people didn't necessarily know it was a Chrysler spot. But I'm not sure that was even the point. Chrysler wanted to get people to rally behind American made cars. And, while it may not have been clear at your Super Bowl party, the nearly 6 Million viewers on YouTube got the message loud and clear – by buying a Chrysler, you're buying into America. Great message for America's greatest sport.