Super Bowl Ads Celebrity Style – Honda Picks Up Matthew Broderick and they couldn't have done better to get the attention of the 20, 30, and 40 something’s that love the movie Ferris Bueller's Day Off and Broderick. The target seems just right for the new Honda CRV and the movie is such a classic that it is recognizable within the first scene of the commercial. What's more, the spot still makes sense – even if you haven’t seen Ferris Bueller's Day Off. Good Buzz around this spot pre-Super Bowl also made it an instant success for Honda. Almost 13 million views on YouTube proves it.