This week, Celebrity Pitch will be focusing on the BEST of Sunday's Super Bowl Ads – "Celebrity Style." In these reviews, we don't care about any other ads out there, but the ones that feature the celebrities – sports and entertainment related. We'll start with the most popular endorsement and integration ideas as deemed by Hulu AdZone's voting via Facebook likes.
Super Bowl Ads Celebrity Style – Volkswagen and Star Wars (with the barking dogs) is currently the most liked Super Bowl ad OF ANY AD ON SUNDAY – celebrity endorsement or no celebrity endorsement. While Star Wars isn't a celebrity exactly, it certainly is a strategic alignment with the entertainment brand. While it all started last year with Volkswagen’s "little Darth Vader" ad, Volkswagen reinvented the Star Wars concept using another ad favorite: dogs. The dogs barking the iconic theme song is creative, fun and just odd enough to get people to stop, listen and pay attention. It also has almost 13 Million views on YouTube.
The second ad from Volkswagen (3rd most liked Celebrity Endorsed Ad, according to Hulu-AdZone), features a dog getting fit so it can chase the new VW Beetle. This is very smart for the introduction of the new VW design. While I like the first half of this ad, the integration with Star Wars is a bit forced and awkward, but everyone should be forgiving enough since the spot alludes to the other VW integrations.