LeBron James is continuing down the unrighteous path of undeniably BAD personal branding moves. The PSA for Boost Up has an amazing message, but it SHOULD NOT BE COMING FROM LEBRON. Sure, LeBron finished high school, but he became uber-successful because of his basketball skills – not because of what he accomplished in school. LeBron is known ONLY for what he accomplished on the court.
Shame on Boost Up for getting all jazzed about a huge headliner like LeBron, and letting his star power overshadow their message. The Bleacher Report said it best:
"…if they were set on using an athlete to convey that message of staying in school (and they most certainly did not), it would have been nice to see one who actually grinded through the same amount of schooling as a typical capitalist up and comer, like, say LeBron’s Miami teammate Shane Battier, who graduated from Duke University with a 3.5 GPA."
We want to see you manage your brand in an intelligent and groundbreaking way. Please take a step back and:
Look at the opportunities before you
Look at how authentic the message will seem
Look at how it will affect your brand vision
Look at how it will affect the product/cause your promoting
Please, LeBron, think. Think before your next branding move tarnishes your image even more.