We all saw exactly what Natasha Hastings is made of in this year's ESPN The Magazine's Body Issue (above). Her visibility on Twitter and her ability to engage fans and consumers for Endorsers is equally impressive.
Natasha Hastings is a 2008 Olympic Gold Medal winner (she won an Olympic Gold Medal in the Women’s 4×400 m relay team). And while you may not hear about her in the news every day or see her in the pages of US Weekly or People, Olympic Athletes like Natasha can be major contributors to building brand credibility when the Olympics do come around. In a recent Tweet, Natasha said, "Another @UnderArmour shipment. Love waking up to new gear from them!"
That statement is the type of value Endorsers expect from their Athletes – it’s believable and shows an undeniable TRUE alignment with the athlete. What's more, Celebrity Pitch asked Natasha what she likes to wear when running in cold weather. Natasha replied, "Hard to choose, but any Storm hoody." Ok, it’s simple enough, but the accessibility, authenticity and promotion that Endorsers can gain from Athletes like Natasha that are seasonal and not necessarily "mainstream," is undeniably VERY valuable. Interaction matters for brands, and if a Celebrity Endorser can act as a voice, even better! Keep Tweeting Natasha!