Since the beginning of his professional career in 2007, John Isner has been sporting Nike on the court. However, the tides have changed. Now, for mid-six figures a year, he will be wearing Lacoste on and off the court. Isner to WWD:
“I’m proud to represent a brand that has such a strong history in tennis and sports values.”
What's more, Lacoste will be heavily promoting its "Tall" line in the upcoming years. At 6'9, Isner is the perfect Celebrity Endorser for the brand's line extension. Overall, Lacoste holds about a dozen Celebrity Endorsers in their vault – including tennis players Andy Roddick, Richard Gasquet, Stanislas Wawrinka and golfers Jose Maria Olazabal and Colin Montgomerie.