Whether or not you like The Biggest Loser, The Doctors or Jillian Michaels…it doesn't really matter, because from the isles of the drugstore to the bookshelves of Barnes and Nobles to the airwaves of every major network, Jillian Michaels is going to be there, right beside you, telling you to get your ass in gear and get in shape. She's got so much going on right now its almost impossible to round-up. Here's a wuick try: her own weight-loss plan and diet pills, iPhone app, K-Swiss Celebrity Endorsement, K-Swiss clothing line, co-hosting on The Doctors (she's not a doctor), best selling book, X-Box game, radio show and more.
All this AFTER she left what found her fame, The Biggest Looser. Way to set the stage for an amazing brand platform and own a space…every entrepreneurial Celebrity's dream. Jillian Michaels is the new weight-loss guru….but is she this generation's Richard Simmons? Doubt it, she seems to be doing it right…for now. In fact, I'd rather follow a weight-loss plan endorsed by Jillian than Janet Jackson or Kirstie Alley.