I love the Celebrity Endorsement deal between Maroon 5 (Read: Adam Levine. After all, his name is as big, if not bigger, than the band's.) and JBL. The video can boast seamless integration with great storytelling, but does anyone know about it? I don't think so. The video has been out since the summer and has less than 30,000 views on YouTube! With a band the caliber of Maroon 5 you'd expect much more. Message + Integration + Paid Distribution is almost always needed make the perfect "Celebrity Endorsement" pitch. Marketers can't rely on spots to go "viral" – whatever that means these days.
JBL – Spend some cash to get more eyes on this!