Celebrities In The Suburbs – Andy Roddick's tennis line for Lacoste isn't selling as fast as his serve. In a suburban mall, the Lacoste's Celebrity Endorsement with Roddick is selling at 40%. The store's highest post-holiday markdown is 40%. See Celebrity Pitch's original story "I smell Andy Roddick…I smell Lacoste giving up." for more details on the Roddick/Lacoste deal.