Celebrities In The Suburbs – Katy Perry and Julianne Hough are MAJOR features in the Proactiv self-service Kiosks now found in local malls across the country. Proactive has effectively built its brand on Celebrity Endorsements with stars like Katy Perry, Avril Lavigne, Julianne Hough and Jenna Fischer. The brand is so reliant on these celebs that their messaging doesn't even have to be relevant to the product. The above tag line, "I'm not polite, I'm Proactiv," doesn't speak to the benefits of the product at all. In fact, it is more relative to Perry than Proactiv. Despite this disconnect between the brand and talent, the unmanned kiosks are a great new distribution strategy. Are sales people becoming obsolete in the new information age?