This one's been around awhile, but I've been meaning to mention how great the spot is. Green Bay Packers' Quarterback Aaron Rodgers is the latest star in State Farm's growing vault of Celebrity Endorsements. From the State Farm YouTube site:
When quarterback Aaron Rodgers scores, he does this now-famous touchdown move. Strangely enough, when a State Farm customer scores a discount through State Farm's Discount Double Check™, they celebrate in a very similar way. Who owns that move? You decide. Then get your Discount Double Check™ today!
Rodgers definitely owns that move – it is his signature move, it was dubbed "Championship Belt" by his team, and it is a point of celebration on the field. This is great integration of a signature move. I also like how the ad takes note of Aaron Rodgers' good-natured personality as the insurance buyers take slightly humorous jabs at the superstar athlete.
Good brand building for both State Farm and Aaron Rodgers.