In the latest spot for the Assassin's Creed video game we see another example of a recurring theme – celebrities from other industries (e.g. sports, movies, TV) are taking center stage in Video Game Marketing. (See Steve Nash, Hope Solo, Landon Donovan, Tim Lincecum PLAY and Jonah Hill and Sam Worthington Kill It In Call of Duty: Modern Warfare 3 Ad). The spot "stars" – I use the word "stars" loosely since they are only putting on hoodies – the following:
BJ Penn – MMA Champion
Adrian Peterson – Vikings Running Back
Derrick Rose – Bulls Point Guard
The spot’s integration is so simple and clear that it’s effective. The use of celebrities from other industries in Video Game marketing is amazing – I hope to see more of it, but not too much that it loses its effectiveness.