Why is Olivier Martinez staring at you from almost any men's magazine on the newsstand?
Because he's the face of Yves Saint Laurent's "L'Homme Cologne" – but that's the easy question and answer. The real question is why Yves Saint Laurent chose Olivier Martinez for their Celebrity Endorsement?
Martinez is a B-List actor only known for his roll in the 2002 movie "Unfaithful." So 9 years later does he really deserve to be the face of a major brand in magazines almost every month?
At most, this seems to be an ill-advised choice for a campaign front man. Perhaps Yves Saint Laurent was banking on major things to come from Olivier after "Unfaithful." A handsome face? Sure. I just hope that choosing him as the model for their cologne ads didn't also come with a "handsome" price.