The Victoria Secret Fashion show is arguably the most popular, widely seen, and most highly regarded infomercial in the world! With 9 million viewers, last year's event was an advertising success for CBS. From The Hollywood Reporter:
"It's one giant PR stunt," says Linda Ong, president of branding firm Truth Consulting. "It's about getting people to keep this very mass-market brand top-of-mind. The celebrities, the million-dollar bra. They always have some model who just had a baby, and so it's all about how much weight she lost. It's a pseudo-event. But because of the PR machine, people cover it likes it's news."
Nicki Minaj, Maroon 5 (Adam Levine), Jay-Z, and Kanye will perform on stage alongside super models (and celebrities in their own right) Miranda Kerr, and Lily Aldridge, while Beyonce and Orlando Bloom watch from the front row of the audience. All of these celebrities provide an unbelievable assortment of Celebrity Endorsements for the lingerie brand. Watch Tonight on CBS.