Here in Chicago, Mike Ditka (Da Coach) is hawking indexed annuities. Tommy Lee Jones is a spokesperson for Ameriprise Financial on TV. Even Aaron Rogers, quarterback of my beloved Green Bay Packers, is doing an insurance commercial.
A celebrity endorsement of any product or service is a poor reason to use it in my opinion. However, buying the wrong brand of potato chips carries far less downside risk than entrusting your retirement nest egg to the wrong adviser or firm. Here are some reasons to ignore celebrity endorsers in the financial services arena.
Read More By Clicking Below.