US Weekly's cover story this week exclaims that Mariah Carey lost "30lbs in 3 months." The article also announces and promotes her new Celebrity Endorsement deal with Jenny Craig. So, step aside B-list Jenny Craig celeb endorsers yesterday (e.g. Monica Lewinsky to Valerie Bertinelli and Carrie Fisher), because Jenny Craig has upgraded to one of the biggest divas of all time.
Mariah's shocking spot for Jenny Craig also marks the company's new branding campaign to showcase their name change to "Jenny" (Jenny Craig is dropping "Craig" to modernize the brand). Hooking up with a celebrity endorser like Mariah will raise their credibility with a much younger audience – one that was probably missed with their last celebrity endorsement deal with Fisher. And Mariah is excited to flaunt what she's got (not that she's ever been shy):
"I'm proud of how hard I worked to get my body back…I had to do this for me."
In a world of weight and image obsession, this spot doesn't celebrate Mariah's struggle to loose weight, but simply celebrates her success of getting back her rockin' bod. She looks amazing, the spot glamorizes her and bring her sexiness to an all-time high. This spot will get guys everywhere secretly wanting to get their girls to get on Jenny…immediately.