Drake could have employed a surefire strategy of platinum producers, staggered singles and aggressive promotion to help ensure that his new album, “Take Care,” would avoid the sophomore slump. Given the pomp and hype the 25-year-old has amassed over his abbreviated career, such an assault was certainly expected. Instead, the Canadian rapper-singer has taken a decidedly low-key approach to rolling out his new disc.
He recorded “Take Care” largely in his own home studio in Toronto instead of New York or L.A., offered no advance listens and restricted both his live performances and press — something only rap veterans such as Jay-Z and Kanye West can pull off these days. No matter how popular rap’s newest star may be, the move is risky.
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