The all-new, star-studded cast of the Minute Maid Pure Squeezed line makes its debut and shakes things up in the chilled juice aisle! The line includes three delicious never from concentrate 100% orange juices and a light orange juice beverage.
Available in four, great-tasting varieties, people can choose which tasty option they want to savor:
— No Pulp 100% Orange Juice
— No Pulp 100% Orange Juice with Calcium and Vitamin D
— Some Pulp 100% Orange Juice
— Light Orange Juice Beverage with Calcium and Vitamin D
People are choosing orange juice often. According to a recent survey conducted by Minute Maid, 60 percent of respondents say they reach for orange juice on a regular basis.(1)
The survey also found that 34 percent of respondents prefer never from concentrate, while 31 percent prefer no pulp, and 19 percent can’t get enough pulp!(1) The new Minute Maid Pure Squeezed line is a great fit for people’s needs. The newest addition to the great-tasting Minute Maid portfolio is sold in a clear 59 fluid ounce bottle, so everyone can see the goodness inside.
The survey also found that 84 percent of respondents said “taste” is the reason they love orange juice.(1) “Minute Maid Pure Squeezed is a delicious option for those looking for never from concentrate orange juice products from a brand they know and trust,” said Mike Saint John, President, Minute Maid Business Unit. “The taste of Minute Maid Pure Squeezed comes from perfectly ripe oranges. In fact, research shows that our No Pulp variety tastes as good as a fresh, ripe orange, and we couldn’t agree more.”
Minute Maid Pure Squeezed Light Orange Juice Beverage is sure to shine in the line up! With 50 calories per 8 fluid ounce serving, it offers 50 percent less sugar and calories than Minute Maid Pure Squeezed 100% Orange Juice, while still providing excellent nutrition, with Calcium and Vitamin D. And not only is it good for you, but the great taste has already been in the spotlight. In a national taste test, consumers preferred the taste of Minute Maid Pure Squeezed Light Orange Juice Beverage over a leading, reduced-calorie orange juice beverage.(2)
One star deserves another and so Emmy-winning actor, Ty Burrell of the hit ABC television series Modern Family is kicking off the Minute Maid Pure Squeezed advertising campaign with a series of TV spots, which begin airing this week on major broadcast networks including ABC and FOX as well as cable networks like TBS and Bravo.
The TV spots feature Burrell, Minute Maid Pure Squeezed No Pulp 100% orange juice and one fresh, ripe (and unhappy) orange. Burrell engages in a number of unique, witty monologues with the orange. Spots include Burrell “sneaking a sip” of Minute Maid Pure Squeezed without letting the orange know; and another spot features the orange rolling away from Burrell in protest.
“When Minute Maid Pure Squeezed asked me to be a part of these ads, I thought acting opposite