Consider this: Out of a sex tape flourishes a brand that becomes the linchpin for three TV shows, a clothing boutique, books and a wedding whose rights sold for $17.9 million.
Marketers, you should take notes.Kim Kardashian hawking Sketchers.
The Kardashian clan may look out of place on Ad Age's Marketer A-List, but we can assure you it deserves to be here. The self-absorbed and extraordinarily good-looking family has America glued to its TV screens all year. In a brilliant bit of scheduling, season hiatuses on "Keeping Up With the Kardashians" are filled with spinoffs such as "Kourtney and Khloe Take Miami" and "Kourtney and Kim Take New York."