Street King is a great brand and I'm really rooting for 50 Cent to have success in this venture, but if this spot is any indication he needs a better marketing and brand management team.
This 2 minute video – which probably has the sole purpose of trying to go "viral" – is a big miss. Mostly because it had so much potential, but failed to deliver.
1. The concept is played out and predictable. The parody of The Hangover got old with The Hangover 2. You know exactly what is going to happen as soon as the scene opens and there is no reveal, no surprise and no reason to keep watching.
2. The cast is obvious and limits reach. 50 Cent, Mike Tyson, and Floyd Mayweather are big stars, but for the most part they attract the same audience. If you want the spot to go viral, you need to have as broad awareness as possible – which could be obtained by unlikely pairings – not guys you expect to hang out together (The Hangover movie actually did this very well). I'd rather see 50 Cent, Mike Tyson and Helio Castroneves, Chris Bosh or Jason Schwartzman.
3. The editing is bad. The images are clear and clean, but the looks like it was done by an NYU film student…first year.
There aren't many other reviews out there, but the outlets paying attention are very kind…even though they shouldn't be:
From The Bleacher Report: "It’s a pretty entertaining spot and the star power should get this noble cause some due attention."
From PopCrush: "In the hilarious clip, Fiddy and Mayweather wake up from a night of debauchery to find that their Las Vegas suite has been trashed…"
From Much Music: "…if this new viral video is any indication, I don’t think Hollywood should hesitate to pick up the film rights to 50 cent’s new energy drink, Street King."
With the Celebrity Endorsement power of 50 Cent and the amazing concept by Street King Energy, more was expected from the video. Hope Part 2 is better.