Forbes released its Top-Earning Dead Celebrities list this week. The top 3 dead celebrity endorsers:
1. Michael Jackson $170 Million – video game, DVD and Cirque du Soleil tour
2. Elvis Presley $55 Million – Graceland and Cirque du Soleil
3. Marylin Monroe $27 Million – Authentic Brand Group bought the rights to Marylin Monroe's estate and plan to go super high end
With earnings well above some of today's hottest celebrity brands, dead celebrities are quickly becoming very popular and very profitable for celebrity endorsements.
As a result, Celebrity Pitch will begin a new series next week: "Celebrity Endorsements Don't Die." We'll look at some deceased celebrities that remain hot despite the fact that they're no longer with us. Stay tuned!