This past weekend Snooki, AKA "Nicole Polizzi," was out selling her new self-tanning line, "Snooki." The brand of self-tanner by Supre Tan isn't Snooki's only brand extension. The "Snooki" brand already includes a sunglasses line and a slipper line, and there are more products under way.
It's hard to support or take seriously anything from the cast of the Jersey Shore. However, there is a laudable effort by Nicole to reposition her infamous "Snooki" name as a character and brand as she tries to resurrect her full name, "Nicole Polizzi" as the talent behind it. The more separation Nicole can have with Snooki, the better it is for her future. Of course, to accomplish this she would actually need to convince people that her Jersey Shore character is just an "act."In the meantime, Snooki is a guilty pleasure novelty and her brand extensions are nothing more than novelties either. I'm sure they'll line the shelves of discount and dollar stores within a year or two.
In addition to applying for a trademark for "Snooki," Polizzi has also applied for trademarks under, "Team Meatball," "I Snook the Night," "Snookalike," "Snookit," "Snookin for Love," and "Nicole Polizzi." Yeah, she trademarked her own name – strange. However, her drive and self promotion do seem endless, so I'm sure Snooki the Spectacle (she should trademark that too) will be around in some form or another for years to come.