Gordon Ramsay has the best F#@#ing restaurants, runs the most F#@#ing efficient kitchen, and sells the highest quality F#@#ing kitchenwares at Kmart?
Ramsay is all about passionate self-promotion – hence the f-bombs – but is it really believable that you can get a Kmart private label brand that’s as good as Cuisinart or Kitchenaid? Gordon Ramsay may have mass appeal (I think he has at least three TV shows right now), and he stands for the utmost quality in food and in the kitchen. However, can a Kmart’s private line of what I assume will be low-to-moderately priced electronic items for the kitchen really be made of the best quality?
We’ll have to test it or wait for product reviews to be sure, but I’m thinking the cards are stacked against Ramsay. This celebrity endorsement deal with Kmart might get him F#@#ing burned.
The spot is top notch and very well done…and Ramsay is the man, so I hope this works out.