t sounds cliché and played-out – a rap star launching an energy shot. Who isn’t pitching, selling, and/or creating the $4 little bottle that promises to rush your body full of productive juices with no crash? The cast of the Jersey Shore is pitching energy drinks, and even Lebron James is in the quick energy business with “Sheets” (while he is not the celebrity endorser, he is the majority owner of the brand).
So what makes 50 Cent’s play any different? He’s actually done A GOOD THING. For every Street King energy shot that’s purchased, a meal is furnished for an impoverished child. EVERY SHOT = A MEAL for someone in need – An amazing way to link a cause, with a brand, with a celebrity endorsement – its’ a consideration/purchase driver’s wet dream.
Street King is the brainchild of 50, Chris Lighty (his manager), and Chris Clarke. Clarke is the entrepreneur behind Pure Growth Partners who’s mission is to find and create sustainable brands using a “one for one” give-back component to donate directly to the world’s most effective charities.
One for One – love it for computers, for shoes and now for energy shots. Next time I’m in a bodega at 1am, forget 5 Hour Energy, I’m going to be a Street King! I might even buy 50’s next album.