Rachel Zoe's husband and chief creative officer Rodger Berman claims that the Rachel Zoe brand looks at itself as "transcending fashion. We do beauty, home, we can do a partnership with a hotel, with an automobile. We're about good design and taste and glamour and see ourselves going across many different spectrums."
Strangely enough, the article claims he made a reference to Apple's inclusion and attention to design – not exactly something you want to do when promoting a competitor's product.
Regardless, LG and Zoe will have a branded entertainment series called "Style Rules with Rachel Zoe." The six part series will be (and already is) promoted on her website, RachelZoe.com and her newsletter. The series is created by Alloy Digital Network and will be distributed by them as well.
Other Rachel Zoe endorsements and brand tie-ins include Bing, Piperlime and lipstick line Exude. Zoe also launched her own clothing line and is in the midst of creating a new accessory line, "Accesszoeries". Lame name, but the extension makes sense.
Way to go Zoe – keep the Celebrity Endorsements coming!