Google is the richest 13 year old I know. Today, the company that has changed our world and practically owns it, celebrated it's teenage existence.
The company is AMAZING and no one can deny the effect it has on everything we do. It certainly is an important company…but it's also a very wealthy company. Everyone knows how much money Google makes and I don't think celebrities are an exception. However, celebrity endorsement deals from Whoopi Goldberg to Lady Gaga are often done – get this – FOR FREE!
Google is a great brand to align with, probably one of the best, but why are they so cheap when it comes celebrities endorsing their brands. Google is not a charity, they can afford to pay. Would an athlete, model or actor do a commerical for P&G or Coca Cola for free? Nope. At least they shouldn't.
All companies do some good, and Google is no exception. For example Lady Gaga got involved because she liked the message of the "It Gets Better" campaign for Chrome which speaks to LGBT teens. Whoopi was a judge for "Doodle For Google" which is meant to inspire kids to think about what they might be when they grow up and possibly win a scholarship if they win a drawing contest.
Yes, they get a lot of good will and media attention for getting involved, so that must be where the talent justifies the value of their endorsement. But, seriously…seriously…a company worth over 170 billion dollars could front a little cash.