"Yum! Brands' annual World Hunger Relief campaign is the world's largest private sector hunger relief effort, spanning 110 countries, nearly 38,000 KFC, Pizza Hut and Taco Bell restaurants and more than 1 million employees, to raise awareness, volunteerism and funds for the United Nations' World Food Programme (WFP) and other hunger relief agencies. Multi-Grammy Award winner and pop superstar Christina Aguilera serves as the global spokesperson for World Hunger Relief."
From Hunger to Hope is a great platform for Christina. And Yum! definitely picked a powerful person for their celebrity endorsement. Cause marketing is a fantastic way for celebrities and brands to create and grow relationships. Both work toward a good cause – building both their brands through powerful goodwill messaging. Its also a beneficial relationship because cause marketing for corporations often comes packaged with a larger revenue generating relationships for the parent brand and celebrity.
Christina's World Hunger Relief PSA's begin running in mid-October. In the meantime, join Christina Aguilera and support World Hunger Relief 2011.