Who would think that Lebron James would get excited about some free fries, or that Michelle Wie would get excited for a free smoothie?! McDonald's did! The two star athletes are the McDonald's official celebrity endorsement team for this year's Monopoly game. While James and Wie appear in separate ads, the ads are complimentary in style an content. In typical McDonald's fashion the spots created by DDB are:
Closer to Cute
Further from Funny
Closer to Standard
Further from Creative
Closer to Safe
Further from Edgy
So the spots are your standard safe, cute ads that are relatable and easy to consume. While this could be a negative many brands could be a negative, it works for McDonald's Monopoly game. Everyone loves a chance to win something, and the message is clear: Play the game – 1 in 4 people win!
What's even better, is that neither Wie nor Lebron have realized their full "winning potential" yet. While neither have won at their current levels, their projected success is still optimistic and plentiful. And, in the meantime, they can enjoy something for free off McDonald's dollar menu!
Both spots can be seen on adage.