This Fashion Week, vitaminwater in association with the Council of Fashion Designers of America (CFDA), created a limited-run of exclusive T-shirts called “vitaminwater color collection." Inspired by vitaminwater, the designs were created by some of New York Fashion Week's hottest designers, and one lucky amateur designer. The designers/brands contributing to the collection include: Chris Benz; Richard Chai; Derek Lam; Marcus Wainright and David Neville of Rag & Bone; Sam Shipley and Jeff Halmos of Shipley & Halmo; and Lisa Mayock and Sophie Buhai of Vena Ccava. The T-Shirts were priced at $25 and were available on e-bay for 5 days only.
Great idea to keep vitaminwater relevant to fashion's edge. However, a charity element would have made this collaboration a fully vetted idea. The various designers' celebrity could have brought awareness to a cause beyond the brand. I would never pay $25 for a vitaminwater t-shirt…I'd probably even pass it up on the street if a street team promoter tried to hand it to me. If a charity was connected, it would be a different…better.