Justin Bieber's song "U Smile" hit is followed up with the lyrics "I Smile" seems like it's a song made for his new line of dental care products. However the instant teen sensation has one major flaw in trying to promote oral health – he doesn't smile. In any of the product's packaging!
Every major toothpaste, toothbrush and floss product is chuck full of happy, smiley people. Bieber's line instead focuses on a seventeen year old's sultry closed lip grin. It's disturbing enough, but the products disconnect is glaring.
I like that Bieber is in this space. They've got a product that promotes healthy living and it will certainly make money as new songs and new brushes come to market (each brush comes preloaded with two songs). I just wish the brand managers would have made him show those chompers!