Tom…UGG! I just gave you major kudos on your print campaign for UGG's and then you come out with this terrible TV commercial. As bad as this commercial is, it's actually not your fault, Tom. UGG's is to blame for this one. Here are my top 3 reasons why this spot doesn't work:
1. Camera shots. The moving camera shot on Tom's feet prevents me from getting a good look at the shoes. You're selling shoes – show them!
2. Subject. The commercial’s use of Tom Brady has no story, and no real value. I get that he's walking somewhere and I eventually understand he's going someplace with a locker room – maybe practice or a game. The real problem is that I don't care where he's going. I don't care what's going on in this ad at all. Other than his recognizable face, Brady brings no real value. And there is certainly no way this ad will generate any kind of viral interest either.
3. Time slot. This ad is running during Monday night football. No real football fan is going to wear UGG's just because Tom wears UGG’s.