Enrique Iglesias, it's about time! I've been waiting for Enrique to get in bed with more endorsement deals and he's finally done it with Atlantico Rum.
"I was introduced to ATLANTICO by friends in Miami, quickly became a fan, and followed its development over the last couple of years," says Iglesias. "I was recently introduced to its co-founders, Brandon Lieb and Aleco Azqueta, and was immediately drawn to their entrepreneurial spirit and passion for developing a world-class product. I am now delighted to be a partner in this top-quality rum." – Enrique Iglesias
Other than Enrique’s equity stake in the company, not many details about the deal have surfaced. Can't wait to see how they activate.