Nelly's latest business venture is Car Fragrances. Yup, he's taking on those Little Trees Car Air Fresheners with his new line of oil bases fragrance sprays by Superior Products. While I can't find that much information on the product or even Nelly’s relationship with Superior products, I do know the name is Air Play. Air Play will be available in 4 scents: Red Riot, Blue Chill, Pink Sugar and Green Light.
The official line from the website, "NELLY AND THE ST LUNATICS ARE PROUD TO PRESENT AIR PLAY FRAGRANCES. Air Play Fragrances are long lasting oil based scents that will outlast any competition!!!"
From what I can tell, this is a very strange and divergent endorsement deal for Nelly and the St Lunatics. It must be a lucrative deal for Nelly because it certainly isn't building his brand or reputation.