Say goodbye to these ads Pittsburgh. Twitter can be a celebrity's best friend, and his/her worst nightmare. Like a gossiping friend, what you say on Twitter can really bite you in the ass. Rashard Mendenhall, the Pittsburgh Steeler's star running back, lost his endorsement deal earlier this year because of a controversial remark about Osama bin Laden's death.
Now The Hollywood Reporter states that Champion (Hanebrands) claims Mendenhall’s tweets violates Hanesbrands' obligation to uphold the image and quality of their brand. Is that really an issue of trademark law?
Look, celebrities need to make a simple choice when using social media. Either use it to communicate human frustrations, joys and life moments to connect with fans OR use it as a platform to promote your brand to fans and current and prospective sponsors. I'd never post anything on Twitter that could be seen as inappropriate. I understand that it’s as public as a press conference. Celebrities need to realize that too.
Thanks to Charlie Sheen, we can no longer use the excuse of novice social media experience. If you want to use social media for anything and everything, put it in your contract that you cannot be held responsible for your tweets.
It's that simple.