Justin Timberlake is the face of Givenchy; Justin Bieber’s has his own fragrance (as do countless other musicians). So why shouldn’t the Strokes’ front man, Julian Casablancas, represent what smells good to the French?
In a new campaign for Decibel by Azzaro (a French perfume company) Julian has moved from front man to pitchman. Decibel claims to bottle the “Essence of Rock” and they found just the rocker to fit that bill. Despite the over-themed bottle (which looks like a microphone), Azzaro has some nice integration. Azzaro found a true rocker with little baggage and just enough star power. I had no idea the Strokes were so big in France, but I can’t even tell what language the song is, so I guess music is a true universal language.