Kia, LMFAO, David&Goliath and Interscope records have done an amazing job integrating the group's hit song and video "Party Rock Anthem" with the Kia brand.
While watching the MTV VMA awards, this commercial immediately sparked not just my newfound love for LMFAO (these guys are pretty damn funny), but also my curiosity to figure out how far this deal goes. I checked out a few of their other videos and found that Kia is prominently represented in the Champagne Showers ft. Natalia Kills video.
Great pop culture collaboration. This is one of those instances where brand integration is relevant and compelling. THIS JUST WORKS!