The marketing power behind AMC's hit television show, Mad Men, goes beyond the TV set. Their branded entertainment in and around the show has been paramount to the series’ and AMC network’s success.
While integration with Banana Republic has been done in the past, this summer a 65-piece collection for both men and women was introduced. What's more, the pieces are co-branded Mad Men and Banana Republic.
I'm all about collaboration. The curated styles by the show's costume designer, Janie Bryant, are both fashionable and enviable thanks to the show's influence on popular culture and style. What's lost in this is the over commercialization of the show. I like the 60's inspired styles that the Mad Men encourages. I often find myself styling my own wardrobe with the show in mind – even to the extent of buying a tie clip. But if someone ever asked me if I got it from the Mad Men collection at Banana Republic, I'd lie. I'd rather tell them I got it at H&M.
Style is about personality and creating something own-able and unique – not buying costumes from a television show.