Swimming in cash that is. Bumble Bee announced that they have signed a 2-year contract estimated in the mid-six figures, with the highest ranked U.S. tennis pro in the ATP (leading into the US Open).
It's a well played, yet kitchy alignment between the king of tuna and Fish. The name coincidence very "cute" and should be attractive to the women that Fish's look and his message are targeting. Also, Fish has often credited exercise and eating well for loosing weight – the focus of Bumble Bee's new marketing endeavors.
Even if the integration is quirky, it’s a great move for Bumble Bee to penetrate the affluent Tennis market. It helps you loose weight and talk the game of tennis? What a nice conversation piece at the next ladies luncheon.