Now a recent IPSOS Poll gives her the title, “Most Trusted Celebrity,” Betty White is worth her weight in gold. It doesn't surprise me. She's been around for years, and she reminds you of everything you want love about your grandmother. She’s a little nutty, cute, spunky, but most of all someone you can count on. Now that's Betty!
Obviously her appeal was notable well before this month’s poll. Not only was her Snickers Super Bowl ad one of the best case studies for celebrity brand reinvention, her new relationship with AARP is one of the most poignant and effective brand alignments in the history of celebrity endorsements. Brands are noticing Betty, bravo.
The IPSOS poll also noted that of the top 10 most trusted celebrity, only one was under the age of 40 – Kate Middleton, the Duchess of Cambridge. Ranking 7th (tied with Morgan Freeman), 79% of the population trusts Kate’s advice. What have taken people like Betty, Denzel and Clint Eastwood decades to cultivate, Kate has done in just a few years.
Hail to the bookend ladies – Betty and Kate. It shows that image means everything – no matter how young or old.