Roberto Cavalli Vodka is not new. Its been around since 2006. However, it caught my eye on the way back from Fire Island, I saw this bottle in a liquor store on Long Island and it made me ask the question: Why haven’t more fashion brands engaged the premium spirits space?
It makes sense. High fashion is synonymous with supreme quality and high standards. And liqour is no stranger to strategic brand alignments. Celebrities are in this space BIG TIME: Ciroc (P Diddy), Crystal Head (Dan Aykroyd), Skinnygirl (Bethenny Frankel), so we know brand matters, image matters. After all, when you order a brand of vodka or any type of booze you’re making a major statement.
Grey Goose: “I know what’s good and I’ll pay for it.”
Stoli: “I enjoy proven classics and I don’t need to impress you.”
Absolute: “I’m stuck in the 90’s.”
Roberto Cavalli: “I’m better than that guy ordering Absolute.”
Booze is just like fashion. So before you start serving Georgi vodka, think about the statement you’re trying to make. Plus, who wouldn’t rather serve a liquor brand from a fashion powerhouse than a New York House Wife.